Paul Darley
Chairman, CEO & President
W.S. Darley & Co
Paul C. Darley is Chairman, CEO & President of W.S. Darley & Co. He is a Past President of the Fire Apparatus Manufacturers Association (FAMA). He has visited fire services in over 80 countries.
He holds a BS Degree in Marketing and Finance from Marquette University and an MBA from Northwestern University’s Kellogg School of Management. He recently earned a two-year graduate degree in Emotional Intelligence from the University of Illinois.
He currently serves on the Board of Directors for several civic, corporate and charitable organizations.
In 2010, W.S. Darley & Co was named the Loyola University Illinois Family Business of the Year and was recognized by Marquette University as Alumnus Family Business of Year in 2009. He has numerous family business speaking engagements including “Resolving Sibling Conflict in Family Business” at the annual Family Business Magazine Conference.
SESSIONS
The Power of Family Culture – Panelist
Customers are increasingly considering a company’s values and mission in purchasing decisions. Anecdotal evidence has shown that the intrinsic traits of a family business (long-term, multi-stakeholder focus and values-driven culture) appeal to business-to-consumer and business-to-business customers. Panelists will discuss how they have promoted their company as a family business to drive customer engagements. What messaging resonates best? How do panelists’ companies promote these traits to attract talent? What policies have they established (e.g., regarding social media) to ensure that family members’ actions strengthen, rather than erode, the family brand?