Belinda Sneddon Thumbnail

Belinda Sneddon

Managing Director, Family Enterprise Advisory Services
PwC
Belinda is a Managing Director at PwC’s family enterprise advisory practice, which includes solutions for families, their family business and family office. She leads projects in family and business governance, succession planning, establishing family offices, and performing diagnostic reviews of existing family offices. Belinda has over 25 years of experience as a consultant, multi-family office executive, and investment professional. For the last 15 years, she has focused exclusively on advising and supporting wealthy families on issues of wealth transfer, governance, succession, investment policy and philanthropic initiatives as the Group Executive and National Practice Executive for U.S. Trust’s family office. She has significant experience in the management of family office functions including; fiduciary administration, investment oversight, operations and financial metrics. Belinda is a frequent national speaker on family office and impact investing topics. She holds a Bachelor of Business Administration in Finance and Marketing from the University at Albany – SUNY.

SESSIONS

The Power of Family Culture Moderator

Customers are increasingly considering a company’s values and mission in purchasing decisions. Anecdotal evidence has shown that the intrinsic traits of a family business (long-term, multi-stakeholder focus and values-driven culture) appeal to business-to-consumer and business-to-business customers. Panelists will discuss how they have promoted their company as a family business to drive customer engagements. What messaging resonates best? How do panelists’ companies promote these traits to attract talent? What policies have they established (e.g., regarding social media) to ensure that family members’ actions strengthen, rather than erode, the family brand?