Jack Morey Thumbnail

Jack Morey

Executive Vice President and Chief Creative Officer
Morey’s Piers
Jack Morey is a second generation partner and serves as the Executive Vice President and Chief Creative Officer of Morey’s Piers, a family owned entertainment and hospitality business started in 1969. His brother Will, serves as the company’s Chief Executive Officer and together they enjoy a yin and yang type relationship. The Morey Organization holdings are comprised of 4 amusement piers with approximately 65 rides, 2 water parks, 4 hotels and numerous food and beverage outlets associated with the amusement piers and hotels. Collectively they were recipients of the 2009 NJ Family Business of the Year award selected by The Rothman Institute of Entrepreneurship at Farleigh Dickinson University. Also in 2009, they received the prestigious New Jersey BIZ Hall of Fame Family of the Year award, which honors individuals who have devoted their time and energy to improving and revitalizing business in New Jersey. Jack currently serves on the Board of Greater Wildwoods Tourism Improvement and Development Authority as the Chair of the Strategic Planning Committee and is the Chair of the Hall of Fame for the International Amusement Parks and Attractions. He has served on numerous boards including, the Greater Wildwoods Chamber of Commerce, Boardwalk Special Improvement District, and the Mid-Atlantic Center for the Arts. As a Type 1 insulin dependent diabetic since the age of 5, Jack strives to help young diabetics kids realize their possibilities and has become active with the Juvenile Diabetes Research Foundation (JRDF). Jack is a graduate of the University of Florida where he received his B.S. in Construction. He resides in Wildwood Crest, NJ with his wife Karen. They have two sons, Zachary and Jordan whom are also involved in the business.

SESSIONS

The Power of Family Culture Panelist

Customers are increasingly considering a company’s values and mission in purchasing decisions. Anecdotal evidence has shown that the intrinsic traits of a family business (long-term, multi-stakeholder focus and values-driven culture) appeal to business-to-consumer and business-to-business customers. Panelists will discuss how they have promoted their company as a family business to drive customer engagements. What messaging resonates best? How do panelists’ companies promote these traits to attract talent? What policies have they established (e.g., regarding social media) to ensure that family members’ actions strengthen, rather than erode, the family brand?